BRA-VO FOR BEST FOR BREAST MONTH

Alex Best, ex wife of soccer legend George Best, flew into the province on Friday 14th May 2010 to launch Northern Ireland’s first ever ‘Best for Breast Month’. This campaign, which was created by mother and daughter team Yvonne McFarland and Jocelyn Reynolds from Orchid Lingerie on the Lisburn Road, Belfast and The Lingerie Room in Moygashel, comes after shocking statistics reveal that almost 80% of women are not wearing the correct bra size.

Jocelyn Reynolds says;

“The statistic that 80% of women are not wearing the correct bra size has not improved over the last number of years and together with the drastic recent survey showing that only 29% of women were fitted correctly by high street stores, we have created ‘Best for Breast Month’ to educate Northern Irish women on the importance of properly fitting underwear.” She continues;

“Women’s breasts do change with age, weight loss and gain, during and after pregnancy and it is imperative that they regularly get fitted as wearing the incorrect size can cause discomfort, can damage breast tissue and does nothing to enhance the appearance of your body shape. The main aim of this campaign is to educate and empower women to know how a bra fits, so that when they do change shape, they know what to look for when fitting on lingerie.”

Alex, who was an ‘A’ cup before her breast augmentation five years ago was wearing a 34D, until today, when she got measured and realised she was really a 32E. She says;

“I can’t believe I’ve been wearing the wrong bra size for years. It’s no wonder I was getting a sore back due to bad posture and bras were always uncomfortable with wires digging into me. After being professionally measured by Jocelyn at Orchid my bras feel more comfortable, my breasts immediately took on a different shape and are in proportion. I’m delighted with my ‘new boobs’ however I’m going to have to spend a forture on new underwear!!”

During Best for Breast Month Orchid Lingerie and The Lingerie Room will be appearing at a number of venues across Northern Ireland, speaking to women about lingerie, in-store seminars, holding competitions and raising awareness of this issue.

Both stores have now launched their innovative lingerie styling packages, created to offer clients professional advice on how to find and wear lingerie that suits their customers’ needs and expectations. Their expert stylists will ensure your wardrobe holds the essentials for every outfit. Specialist packages for bridal and maternity lingerie also available.

To book an appointment or for more details contact Jocelyn Reynolds on 02890 381313.

Downloads:

- Campaign Flyer.pdf
- Lingerie Styling Packages.pdf