Privacy Policy

Privacy Policy

Following the introduction of new EU laws surrounding data protection, we want to outline how we collect, use and store your information.

The data we collect is entirely for use in processing customer orders, contacting customers in relation to their orders or for marketing purposes from ourselves about our products. We do not share your information or sell it.  This privacy policy outlines what we collect and how we store it.

1. Who we are & how to contact us.

Orchid Lingerie & The Lingerie Room are 2 sister lingerie stores, based at 663 Lisburn Road Belfast and 7 The Linen Green, Moygashel.

Our website is and any enquiries can be made by emailing or writing to us at either address.

2. The personal information we collect and how we use it.


– When placing an order for an item/ product, we will obtain your order details and your name and preferred method of contact. E.g. mobile phone number or email address.

Once your order is complete, we will store that written information as part of our records for 12 months, when it shall be destroyed.

When opting in to join our database, your name, email address and month of birth will be added to our customer database with your express permission to be contacted via email for our newsletters, sale invitations and birthday vouchers.

We do not share this information with other businesses.

We will keep you on our database for 5 years from our last interaction with you.

We use a third-party provider, MailChimp, to deliver our newsletter and special offers. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice.

You can choose to opt out of our email marketing at any time by clicking unsubscribe at the bottom of our correspondence or by emailing your request to

If you choose to opt out of our marketing, some information will need to be kept indefinitely to ensure we do not contact you again.


– As an e-commerce website you can make purchases through paypal to make your payment.  We do not collect or store any customer payment details.

Please visit to see their privacy policy.

We do collect customer orders online and this information will consist of name, address, email address and contact telephone number.  We will store this information as part of our legal requirements on sales records.

Our website is hosted by the company SQ Digital. Please visit for more information on their privacy policy.

Our website uses cookies to improve your site experience.

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When someone visits we use Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

3. Security of your information

We are committed to ensuring the security of any personal information we hold and to do so will take reasonable precautions to protect your information from loss or misuse.

4. How to access your information

You are entitled to view, amend, or delete the personal information that we hold. Email your request to

You can read this privacy policy on our website or for any questions regarding this please email

Please be aware our company does not ask for brand ambassadors via Instagram. Please please report any accounts making such requests. Our fitting service continues to be available instore. Appointments can be booked by telephoning the store however walk in appointments are also available.